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Frequently Asked Questions

We appreciate that you may have questions when it comes to choosing the right coach to work with. Here are our top 10 most frequently asked questions


Top 10 Coaching FAQs

1. What's the difference between coaching and mentoring?

The main difference between coaching and mentoring is that a mentor will offer up their own experience and knowledge on a particular subject in order to help inform and guide you, whereas a coach will remain objective, using questions to help build clarity, remove blockers and enable their client to find their own potential.

2. What are the benefits of coaching?

For an individual coaching helps tackle imposter syndrome, build confidence and raise self-awareness. It helps individuals find their motivation, improve communication skills, reduce stress and burnout and move their career to the next level. For agencies coaching is a powerful employee engagement and retention tool and an investment in future proofing their business.

3. Is coaching the same as therapy?

No. Whilst therapy tends to look to your past experiences, coaching is forward-facing and focussed on working towards a goal or vision.

4. Does coaching really work?

Yes. It is no coincidence that some of the most successful people in their fields work with coaches. Coaching is not only for the C-suite though and investing in a coach from an early stage helps deliver long-lasting value to an individual and business.

5. Is coaching expensive?

In short, no. Our coaching packages are extremely competitve and deliver fantastic value to our clients. Whether it is an investment in two or three sessions or a programme of work across a number of people in an agency, the value of coaching is always far greater and long lasting than the number of hours spent together.

6. What should I look for in a coach?

Before you go any further you should check if your coach has credentials. The coaching industry has a number of bodies who help provide clients with reassurance that their coach has what it takes. Once you're confident that they know their onions you just need to be confident that you'll be able to work effectively together. Do you trust them? Do they demonstrate empathy? Coaching can be a personal experience so a good level of rapport is key.

7. Why should I work with you?

Emily and Alex have over 20 years experience working in top-tier advertising agencies and know what it takes to have a happy, successful career in adland. They're passionate about helping people find their purpose and motivation, avoid burnout and drive down agency churn by creating more sustainable agency careers. They are both accredited coaches with ICF recognised diplomas, members of The Association for Coaching and International Coaching Federation and continue to further their professional education.

8. Who do you work with?

We typically work with small - medium sized independent agencies, providing coaching and training to their leaders, heads of department and next generation of leadership talent across all specialisms and departments.

9. What can I expect from coaching?

Each coaching relationship is unique so we don't expect you to fit a particular tool or template. Instead we get to know you, understand what motivates you and work with you to ensure you're clear on what you're trying to achieve before building a plan that sees you do just that. We don't get caught up in coaching lingo, we'll always be ourselves and we won't be afraid to challenge you in pursuit of your goals.

10. How can coaching help my agency?

We can help you improve employee engagement and retention, build motivation in your teams and unlock the potential of your leaders and next generation of leadership talent. Coaching is proven to play a key role in reducing burnout and should be a central part of any employee engagement programme.

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